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HOW TO TRANSFORM A PROBLEMATIC PLANT INTO NEW OPPORTUNITIES?
Reynoutria japonica is considered the worst weed in Europe and has caused serious damage to the natural and built environment.
This project aims to reduce the negative impact of this species by using design as a tool to turn something negative into something positive.
ABUNDANTLY AVAILABLE
Almost impossible to eradicate it
ECONOMIC IMPACT
High cost of removal and disposal
ENVIRONMENTAL IMPACT
Reduces species diversity
Through an investigative process of its parts and reuse of its disposal, the plant proved to be a precious local source of raw material for a range of industries. By reintroducing every residue into a new production system, the plant has demonstrated endless possibilities of colours, textures, and properties, thus revealing how many opportunities can be extracted from one plant.
C O L O U R S
P R O P E R T I E S
A P P L I C A T I O N S
45 COUNTRIES
NATIVE
NON-NATIVE
DISTRIBUTION MAP
The core project strategy is to connect people with a passion for plants and an interest in collaboration and engaging with the local ecosystem. In this way, we can create a community globally connected to knowledge and capable of operating in their cities, thus promoting more resilient and self-sufficient production models.
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