JAPANESE KNOTWEED

                                                      

NOT

PROJECT
 

HOW TO TRANSFORM A PROBLEMATIC PLANT INTO NEW OPPORTUNITIES?

Reynoutria japonica is considered the worst weed in Europe and has caused serious damage to the natural and built environment.

This project aims to reduce the negative impact of this species by using design as a tool to turn something negative into something positive.

ABUNDANTLY AVAILABLE

 Almost impossible to eradicate it

ECONOMIC IMPACT

High cost of removal and disposal

ENVIRONMENTAL IMPACT

Reduces species diversity

Through an investigative process of its parts and reuse of its disposal, the plant proved to be a precious local source of raw material for a range of  industries. By reintroducing every residue into a new production system, the plant has demonstrated endless possibilities of colours, textures, and properties, thus revealing how many opportunities can be extracted from one plant.

C  O  L  O  U  R  S

P  R  O  P  E  R  T  I  E  S

A  P  P  L  I  C  A  T  I  O  N  S

45 COUNTRIES

NATIVE

NON-NATIVE

DISTRIBUTION  MAP 

The core project strategy is to connect people with a passion for plants and an interest in collaboration and  engaging with the local ecosystem. In this way, we can create a community globally connected to knowledge and capable of operating in their cities, thus promoting more resilient and self-sufficient production models.

Join this community!

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